I came across the year-end email from USIC. Its a pretty positive email
Dear USIC Colleagues,
It’s with great pride in you and in our company that I write this year-end message to you.
Like most companies, USIC entered 2009 in the face of a scary economic environment. You’ll recall our goals all year have been to provide the best quality locating service in the industry for our customers, protect as many jobs as possible while we survived the deepest recession of our generation. We also wanted to exit the recession stronger than we entered it to ensure that USIC would have a competitive advantage in 2010. Much like in racing, the economic growth years are the straight-aways where powerful companies can excel by sheer force of size, but recessions are like curves on the race track where nimble companies with the best strategies willing to take chances can pass other competitors and build market share. In 2009 we managed our resources well and we are exiting the curve a stronger company than we entered.
Together, we successfully accomplished these goals by proactively controlling our own destiny. USIC did not lay-off employees or mandate pay cuts as many, many companies had to do to cope with the bad economy. They likely will exit the recession smaller, weaker and with less speed for the growth years ahead of us.
First and foremost, we took good care of our customers. While we still were responsible for far too many high profile damages this year (579 through November, an average of 52 per month or 2.5 each day), we have improved our quality substantially this year. Our technicians have improved our quality index 34% this year to 1 damage in 3,238 locates (compared to 1 in 2,453 last year). We’ve paid out $13 million in damage expenses to our customers so far this year (an enormous amount of money, equating to almost $4,000 per employee). This is real progress, and I know over time we can do better. For example, our top three Districts in terms of Quality have quality ratios which range between 1:8,400 and 1:10,000. Therefore, all other Districts have room to improve to achieve best in class quality.
Speaking of customers, USIC like most companies this year lost some customers due to the economy. Through hard work though, we’ve added more new customers than we’ve lost this year. You may have been involved with or heard that we lost three large customers this year—this is true, and we lost these customers to competitors that bid much lower than our pricing to buy the business. It is essential that USIC not give away its quality by lowering our operating standards to the level of our competitors—this would not be good business in the long-run. It has been my experience that customers that have enjoyed USIC’s high quality for years eventually come back after living with the pain of a lower-priced, lower-quality competitor. In fact, one of the customers we lost this past summer has asked USIC to take back half the work, and we will do so, starting in February 2010 at a fair price.
Ticket volumes across our 20-states have been down 6% in 2009 compared with 2008. While this has been an economic reality of the recession, all of you have worked hard to contain costs, and do your jobs effectively. Your hard work in 2009 will pay off in 2010.
It’s still too early to tell how quickly the economy will recover next year (economic experts have varied opinions on that subject). However, it is our view that the construction industry bottomed-out in 2009 and that ticket volumes should increase a modest 2% next year. Infrastructure work (roads, bridges, utility plants, etc.) should remain strong next year with the Federal Stimulus Package continuing to drive that work. We believe that our residential work will start to increase by mid-2010; yet, on the other hand, we expect that commercial building construction (offices, malls, etc) will probably continue to decline in 2010.
Since the economy is not yet out of the woods, USIC needs to continue to run our business carefully by gradually restoring our normal business practices. As first steps in rewarding our employees for your hard work in 2009, I am pleased to announce the following:
First, USIC will provide the maximum matching contribution of 50% of the first 6% of contributions for those employees participating in our 2009 401K Savings Plan and this matching contribution to you will appear on your first quarter statement. For those of you that did not participate in 2009, I urge you to enroll in USIC’s 401K Savings Plan for 2010 as this is a great benefit for you.
Secondly, as a reward for good 2009 performance we will be reinstating pay increases for eligible technicians, supervisors and support staff early in 2010. Rather than waiting for your service date to review your performance, all eligible employees (based on performance) will receive their pay raises with an effective date of January 8, 2010.
The financial resources necessary to fund the cost of these pay increases has been funded by the excellent work we did together in 2009.
Looking forward to next year, USIC must continue to improve the quality of the locating services we provide to our customers—both in damage prevention and the timeliness of our locating. Providing customers the best quality product in the industry is by far the superior business strategy for USIC and, over time, this strategy will prevail and we will continue to add well-priced and long-standing customer contracts. For our USIC employees, providing a superior quality product to our customers means job security for you for the long-term.
As 2009 draws to a close, I want to thank all of you for your contribution and your dedication this year, which was a very difficult year for everyone. Collectively we improved our hiring, improved our training, increased the number of our tenured locators, we reduced out of pocket overhead spending and we reduced most of our variable locating costs as well. We have invested in over 600 new trucks for 2010, we spent almost $4 million for new locating equipment, new laptops for locators and a variety of equipment and software to support Mobile Dispatch and our other centralized systems. Decreasing damages and saving the costs associated with them allowed us to invest in these critical business assets. In 2009 we also began rebranding our Company USIC, which is synonymous with high quality, which is resonating with our customers.
Taken as a whole, USIC performed VERY well in the curve of the race track. We got lean, we maintained our speed of change to prepare for the changing environment ahead, we invested to build the business for the future, we have more tenured technicians to undertake the increasing work load we expect to see in the straight-aways, the economic growth period that is bound to be ahead.
Please spend some quality time with your families and enjoy the holiday season, remaining thankful for the many benefits we enjoy in America.
Best Regards,



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