I have been chided about my posts being long, that I do not write to my audience which are locators. The truth is I, we, have two audiences, one evident, the locators, and one in the shadows.
A significant audience here is the management team of the locating firms and most particularly those of the contract locating firms. They have made their presence known as has been reported here by their commenting on the things people have posted here. They may join the list and post, never post or they may just surf in and read the forums.
My posts are written in such a way that they convey to the management the ideas for conducting good business that we locators know of first hand. How to mange and pay employees that results in a profit. I try to do this in such a manor that the writing will have some impact on those among that group that read them.
The clothes make the man.
We have all heard the saying ‘the clothes make the man’. In the business world this tends to be true. A person with a professional appearance tends to get more respect on sight than a person with an unprofessional appearance.
Our appearance here are our words. Managers tend to look at use as whiny, complaining people who only want to get more money for doing less or easier work. We suggest things that are actually working smarter than harder and making more profit for the company but are taken the wrong way often due to how we make our statements.
This is why my posts are long, I am trying to cover the many and complex issues of operating a locate firm at a profit along with contract security. The ideas we have are very good but we cannot get them heard by yelling at people, this only makes them defensive and ready to reject without thinking. I treat my posts as a sales pitch and I try to present them in such a way as the audiences on this list find them acceptable. Not so much the length of the posting being acceptable, the ideas being acceptable.
There is a third audience we must also consider, the utility firms that hire us, they can be reading as well. It would not hurt us if the considered us locators as professionals.



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