NASCAR Caution Periods Now Sponsored

[Wingfoot]

ServiceMaster Clean Inks Deal with ISC & SMI Race Tracks:

ServiceMaster Clean announced that it has signed a unique partnership agreement to be the first-ever official sponsor of the caution periods during races at International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks across the nation.

When there is a problem on the track, the ServiceMaster Clean Yellow Flag will wave, and the company’s familiar yellow trucks will be dispatched to clean the track. In racing, a yellow flag means cleaning. In homes and businesses across North America, a yellow ServiceMaster Clean van means cleaning and restoration is being done quickly and professionally by America’s number one cleaning team.

ServiceMaster Clean will have official and exclusive sponsorship of the Yellow Flag– now to be known as ServiceMaster Clean Caution periods – at all 19 ISC and SMI race tracks around the country. These racetracks feature 31 Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds of other racing events.

In fact, there will hardly be a race for the next five years where ServiceMaster Clean does not have a large presence.

All cleaning and drying vehicles and equipment will feature the ServiceMaster Clean logo and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean jumpsuits. The multi-year agreement is not limited to what happens on the track, but also includes national coverage on the Motor Racing Network (MRN) and Performance Racing Network (PRN), hospitality events for franchise owners, the right to create and sell promotional merchandise and a host of other marketing opportunities designed to generate consistent visibility.

This announcement does not include the TV specifics, but we can assume that with the right advertising dollars, ServiceMaster will soon be appearing during caution periods on your TV all season long.

For those of us at The Daily Planet, the question is how this sponsorship will be reflected on a TV screen that already contains everything from animated rodents to multiple lines of scrolling scores and text.

Certainly, any TV sponsor package is going to include ServiceMaster Clean Caution Period graphics, perhaps some animation and of course...commercials. Add this to the already heavy TV commercial load and it should make for an interesting combination for the viewers at home.

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[beyond help]

Just gotta love the sellouts... um I mean execs at Nascar for this. Car sponsorships are cool with me. Hell even the pace car having sprint on it is ok. Now this. Whats next, corporate logos on the pavement itself.

[RoadMap]

Is NASCAR actually considered a sport?

[Oldschoollocator]

Is NASCAR actually considered a sport?

Oh yes its a sport, and if you ever get the chance to see a driver in person you will find they are athletes too.

[BratPrince]

I am a huge Nascar fan but even this floors me................ well kinda.

[underground quester]

I am a huge Nascar fan but even this floors me................ well kinda.

Now THAT is a COOL Avatar Bratt!!!

[underground quester]

Just gotta love the sellouts... um I mean execs at Nascar for this. Car sponsorships are cool with me. Hell even the pace car having sprint on it is ok. Now this. Whats next, corporate logos on the pavement itself.

Now what would appropriate ads be... Hmmmm lets see.....
Viagra
ExLax
Trojans

Ya, I can see this really taking off.....

[BratPrince]

Now THAT is a COOL Avatar Bratt!!!

Thanks Underground